/ CLIENT
Velveeta, Young Ones Brief
/ CONTRIBUTION
Art Direction, Print Design, Interactive Design
/ TOOLKIT
Adobe Photoshop, Midjourney
/ TEAM
Anna Lyle Collett (AD) & Paris Cipollone (CW)
Introducing the latest installment of That's La Dolce Velveeta - 'work with passion, live with pleasure.'
Velveeta wants Gen-Z to live a life full of outrageous pleasure, but how can they do this when they are working more than ever, especially compared to our European counterparts? We show Gen Z, through print and interactive mediums, that work doesn’t have to be devoid of pleasure. Work can be a place where the small moments of pleasure live outrageously. And with Velveeta, you can savor these small yet outrageous moments of delight.
/ OUT OF HOME
/ INTERACTIVE EXPERIENTIAL
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