/ CLIENT
Durex, D&AD Brief
/ CONTRIBUTION
Experience, Visual, and UI Design
/ TOOLKIT
Adobe Photoshop, Figma, Midjourney
/ TEAM
Anna Lyle Collett (XD), Dom Khun (AD), Cole Farrar (ST), Brian Nguyen (CBM), Celeste Chance (CW)
The campaign "Her body, Her pleasure, Her Durex" by Durex aims to address the societal stigma surrounding female masturbation, acknowledging that only 1 in 4 women masturbate regularly due to feelings of guilt and shame. By promoting self-love and acceptance, Durex encourages women to embrace their natural desires and explore their bodies without shame, offering a range of feminine products to support this journey while creating a safe and open dialogue around the topic.
/ STATIC ADS
Drawing attention to Durex’s line of feminine products to awaken women to their natural desires, drawing on Renaissance imagery as a means to paint the revival of self-exploration.
/ HER HAVEN
Sponsoring women’s bathrooms to build awareness for feminine Durex products, instill sexual confidence through affirmation mirrors, and give women a space to have open conversation.
/ EXTENSION & PARTNERSHIP
For those who don’t stumble upon her Haven, we’ll partner with NYC Museum of Sex during Women’s History Month in March to educate and empower women on the importance of self-pleasure.
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