/ CLIENT
Dove, Young Ones Brief
/ CONTRIBUTION
Animation, UI Design
/ TOOLKIT
Adobe After Effects, Photoshop, Figma
/ TEAM
Anna Lyle Collett (XD), Sarah Newman (ST), Caitlin Kreinheder (AD), Paris Cipollone (CW)
For the past twenty years, Dove has shown that beauty is for everyone. They’ve added words like self-care, body positivity, and fearless to our vocabulary. But these words have turned superficial. Now it’s time for Dove to move beyond beauty.
/ CASE STUDY
/ HOLOGRAPHIC MURALS
Launching with holographic murals that showcase beautiful moments and reflect all the beautiful people that walk by. These murals will also be an opportunity for user-generated content, under #BeautifulNotBeauty.
/ POP-UP INSTALLATION
Immersing people in the beautiful stories of womanhood, using every sense to bring these stories to life.
/ DIGITAL INSTALLATION
Launching a website where people can experience these stories through spatial listening.
We’ll also prompt women to write about when they’ve felt beautiful and publish these moments on the back of Dove’s products.
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